![]() ![]() This email is a great example of how you can use illustrations to create powerful visual experiences in your emails even if you run a service-based business and/or your work is difficult to turn into high-quality photos. The illustration of a jumping cat evokes a mood of action and also reinforces the MacPaw brand, while the gift boxes reinforce the message of “gift this to your friends” in the text. The color scheme is vibrant and eye-catching, while also using contrast to make sure that all of the text is easy to read. Moreover, this email offers immense visual appeal. All you really need is a headline, a sentence or two to explain your product and the discount you’re offering, and a call to action. This email from MacPaw is another great example of how much you can accomplish in a short email. ![]() MacPaw MacPaw sales promotion email What makes it great In fact, in today’s busy world, the simplest approach is often the best one. The big lesson to take from this email is that your sales email doesn’t need to be complicated to be attention-grabbing. This gives subscribers who are eager for the sale the opportunity to grab their discount without reading the full email while also making sure that subscribers who read the full email don’t need to scroll back up to take action.Īll in all, this sales email presents the offer in a clear, visually appealing way while also making it easy for subscribers to take action. There’s a CTA at the beginning of the email and another at the end of the email. This is important when you consider that the average person receives 121 emails per day. This email tells subscribers everything they need to know about Evernote Premium and the sale in just a few sentences. This makes it easy for subscribers to scan the text and grab the information they need. The text is broken down into a list, with each point consisting of a bold headline and a regular-text sentence expanding on the headline. ![]() The smaller images throughout the text are also high-quality, simple images that emphasize the point each section is trying to make. The graphic at the top presents the offer in a bright, visually appealing manner, using contrasting colors for the text so that it’s easy to read. This email from Evernote is great for a few reasons: ![]() Evernote Evernote email example What makes it great Get your audience back on your website thanks to emails! Sign up for free 10 Sales promotion email examples 1. ![]()
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